Between October 6 and 8, Fruit Attraction in Madrid once again established itself as the leading platform for innovation and trade in the global fruit and vegetable sector. Melro’s presence, hosted within Portugal Fresh's institutional stand, provided a strategic opportunity to consolidate long-standing partnerships and forge new commercial contacts on an international scale.
Continuing our commitment to promoting domestic produce, we showcased the best of our range of apples, pears, grapes, and stone fruit, renowned for their exemplary freshness and authentic flavor. Alongside this solid foundation, we proudly highlighted our pitaya’s recognition with the prestigious “Sabor do Ano” (Flavor of the Year) award, demonstrating our ability to combine agricultural excellence with a distinctive edge.
The success of this participation was largely due to the competence and dedication of the team present, whose professionalism represented the company’s identity with distinction throughout the event.
We conclude this edition with a sense of mission accomplished and the renewed conviction that Melro fruit continues on a solid path toward international recognition.
